At the same time, the agency has bolstered its lifestyle division by landing accounts with a number of the PR industry’s favourite restaurants.
Kingfisher Airlines launched its international services this week, including flights to England. Bacchus is charged with managing the launch of the new services and handling the profile of its chairman and chief executive Vijay Mallya.
Bacchus’ new travel division is headed by Elizabeth Harris, who has been brought in as a director. She previously ran her own agency, Lizzi King Communications, in Sydney.
Meanwhile, the Buddha Bar has hired Bacchus as its first UK PR agency. The bar opened last month and is based underneath London’s Waterloo Bridge. It is the latest in a chain of Buddha Bars with outlets in Paris, New York City, Dubai, Cairo and São Paulo.
Bacchus has also been hired by two-star Michelin chef Marcus Wareing at the Berkeley Hotel, which launches later this month. Bacchus was awarded the account without a competitive pitch and replaces incumbent Sauce PR.
The agency has also been taken on by Nobu Berkeley St following a competitive pitch.
Additionally, French restaurant Orrery, the flagship of D&D London Group, recently handed its PR account to Bacchus without a pitch.