Idea Generation hired for art fair launch

Idea Generation has won a brief by Opus Arts to launch its new art fair in London later this year.

Artist: Dave White’s 'Ratatatat'
Artist: Dave White’s 'Ratatatat'

Kounter Kulture is a free art fair spread across 11,500 square feet of the Truman Brewery.

The launch in October will take place during London’s busiest arts fair, Frieze week.

Idea Generation is charged with highlighting features of the fair, including the broad range of art and the international line up of established and up and coming artists, including Dave White. The agency will target national and trade press, broadcast and online media as part of the brief.

Idea Generation account director of the visual arts team Anna Vinegrad will head up the account and report into Opus Art director Emma Poole.

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