The week

Shine Communications has poached Google's senior industry head for media and entertainment Scott Williams as its head of digital. He will report to Shine director Chris McCafferty.

McCluskey international is working for The Israel Government Tourist Office to dispel fears that Israel is a dangerous tourist destination. The six-figure account was won following a six-way pitch., the online property website, has called in Threepipe in advance of its UK launch next month. The website aims to take on market leader

Britannia Building Society has brought in Ptarmigan to promote its sponsorship of Premiership newcomers Stoke City FC.

The Outside Organisation is working with celebrity DJ and drag queen Jodie Harsh, raising his profile in the fashion and arts world.

Pineapple Dance Studios has drafted in Golden Goose PR in advance of its 30th anniversary year. The agency will handle media for both the studios and the fashion brand.

The International Monetary Fund has chosen two agencies to help spread its message in the developing world. Hill & Knowlton will handle Middle East and Asia comms. Amro/Euro RSCG will cover Africa and Latin America.

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