Echo hired by Heart UK for media support

Healthcare shop Echo has been hired by cholesterol charity Heart UK to handle its media relations support.

Marian Byrt: Echo director
Marian Byrt: Echo director

The charity has brought the agency on board permanently following a series of media projects carried out earlier this year.

The account will be headed up by Echo director Marian Byrt.

'Echo is working with us to communicate the content of the NICE Guidelines on Familial Hypercholesterolaemia due to be published in late August,' said Heart UK deputy director Cathy Ratcliff. 'This is a unique news opportunity for Heart UK which we intend to use to the full to ensure improved understanding of inherited high cholesterol among the general public and clinicians.'

Echo was launched earlier this year by co-director Byrt and Mike Dixon. Dixon is a former MD at healthcare PR agency Jago Pearce and Byrt was also a senior consultant at the same agency. It has a base of eight staff working from its offices in Egham, Surrey.

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