The Week in Technology

Waggener Edstrom promotes tech head

Promotion: Wag Ed's Leighton
Promotion: Wag Ed's Leighton

- WAGGENER EDSTROM's former European head of technology, Kirsty Leighton, has been promoted to head of global client development. She will work on agency growth across Wag Ed's North American, Asia Pacific and European offices. Leighton will remain in the agency's UK office and continue to act as European head of technology until a replacement is found.

- MI LIBERTY has won the account for mobile social networking company Moblr. The company uses the internet on mobile phones to form a social network where members can upload videos and share their content. Mi liberty's brief is to launch Moblr to UK consumers by raising awareness among operators and mobile content companies.

- BURSON-MARSTELLER has launched its proprietary Social Media Release, which enables users to publish content deliberately aimed at social media outlets. B-M surveyed 100 bloggers and journalists across Europe to find the best specifications.

- LEWIS PR has opened an office in Tokyo. The office is the agency's first in Japan and will be headed by Fred Tanaka, who joins Lewis from boutique agency PR Bank. Tanaka will report to Erin Atan, senior vice-president for Lewis Asia-Pacific. Lewis already has APAC offices in Hong Kong, Mumbai, Shanghai, Singapore, Sydney and now Tokyo.

- THE WHITEOAKS CONSULTANCY has been hired by The Autodesk User Group International (AUGI) to run its communications programme in the UK. The campaign will focus on raising awareness for AUGI and increasing membership of the group. AUGI acts as the go-between for design software company Autodesk and its users.

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