'Google style' engine asks Rainier for help

Search index technology company Sinequa has hired Rainier PR to increase awareness of its simple approach to accessing information.

Speedy: Ranier PR claims Sinequa has similarities with Google
Speedy: Ranier PR claims Sinequa has similarities with Google

Traditionally, the only way for large global companies to retrieve vast amounts of in-house data was to use clunky algorithms and complicated mathematics.

Sinequa claims to provide businesses with more intuitive language and semantic-based tools, which Rainier PR director Sophie Jarvis compared with the ease of using search engines such as Google.

French start-up Sinequa is now aiming to raise its profile with its target market of mid-to-large sized private enterprises. It wants to take on key players in the market such as Autonomy and Microsoft's Fast Search and Transfer.

Rainier PR was given the retainer without a pitch, having previously worked with Sinequa. It successfully gained coverage for the company's comments on what Microsoft's hostile bid for Yahoo meant for the industry.

Sinequa has also previously worked with Hotwire on a project basis.

Colin Hadden, UK manager at Sinequa, enthused: 'Rainier PR has proved it can maximise our investment. The first day we signed them, I was on Sky News and the next day was in the FT. Such was the traction that on the Monday I had prospects calling me.'

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