FRONT PAGE: Cracknell to open agency

David Cracknell, the former Sunday Times political editor who recently quit as chairman of lobbying firm FD-LLM, is setting up his own PR agency.

David Cracknell
David Cracknell

Cracknell told PRWeek the new shop would be called Big Tent Communications. He has already secured an office in London's Soho district and is in talks to hire an unspecified number of staff.

Big Tent will work closely with a number of small 'associate' agencies that Cracknell has signed deals with.

One early joint venture will be with In-House PR, which ran Boris Johnson's successful London mayoral campaign.

Cracknell said he had already secured some ‘blue chip clients'. He added: ‘In the current economic climate clients want senior advice in niche areas, consultants who are fleet of foot, as well as value for money. And in these uncertain times, it helps to have very recent experience across the political spectrum.'

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