The project will include PR support for the consumer division's eight business units: ITV.com, ITV Local, Project Kangaroo, Friends Reunited, ITV Mobile, Interactive, ITV Play and SDN.
Bondy founder Jessica Bondy will head up the account and report into ITV consumer division head of PR Sophy Silver. The search for an agency was spearheaded by Silver following her appointment at ITV in April. Silver joined from her role as senior comms manager for the Gumtree website, owned by eBay.
Her appointment was the latest in a series of changes to the ITV comms team following Mark Gallagher's arrival as director of corporate affairs late last year. ITN's Louise Evans also joined the team as head of press, financial and commercial.