D&B turns to Octopus for corporate drive

Credit report firm Dun & Bradstreet (D&B) has brought in Octopus on a corporate brief.

The firm wants to build its profile in the UK, which is relatively low outside of the data marketing and credit sectors.

'Particularly in these uncertain economic times, knowing the credit risk of a supplier or a customer has never been so important,' said Octopus MD Jon Lonsdale.

'This brief is all about ensuring that D&B's target audiences understand how its business information can minimise the risks they face in daily business decision-making.'

'D&B has a wealth of business data that other companies would love to have, and it will be our job to open this up to business, national and trade journalists hungry for economic data points,' he added.

The six-figure brief was won after competitive pitch.

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