FLACK

1. Weber Shandwick took on The Sun and Sandhurst CC in a fundraising cricket match at Sandhurst Cricket Club in Berkshire last weekend.

Weber Shandwick's cricket team
Weber Shandwick's cricket team

Special guest and former England cricketer Devon Malcolm joined The Sun side, but he was ably seen off by WS, who didn't even lose a wicket. Ross 'The Hitman' Haddow of WS Consumer was Man of the Match.

2. Best PR response of the week? Asked if the famous Churchill dog Churchill swears in a TV advert, brand owner RBS Insurance's press officer Claire Foster replied: 'Does Churchill swear? Oh no. Do some people have an over-active imagination? Oh yes.'

3. March 1967: after his first live performance in the UK, emerging icon Jimi Hendrix sets his Fender Stratocaster guitar alight - and ensures live music will never be the same again... July 2008: the famous guitar is sold at auction in Idea Generation's offices and gains acres of media coverage.

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