Technology: The Week in Technology

Lewis PR opens Warsaw office

- Microgen has hired Rainier PR to run news-driven PR campaigns targeting the technology trade press and IT decision makers. Agency director Sophie Jarvis will lead the account. Microgen provides IT software to companies to help them increase efficiency and reduce risk.

- Inferno Communications has appointed Sarah Driscoll, the former editor of Computer Reseller News, as a content director. Driscoll started last week at Inferno's carbon arm, which incorporates PR services with other comms activities. 'I do not see the move from journalism into PR as crossing a line,' she said. 'It is more about using my analytical skills as a journalist in another way.'

- Lewis PR is opening an office in Warsaw. The office will be headed by Eliza Kruczkowska, a former journalist on London's Evening Standard. She will report to Rafael Rahn, the agency's vice-president for Central and Eastern Europe.

- Ciao.co.uk has appointed Alejandra Rojo as its UK-based PR and marketing manager. The shopping comparison site wants greater recognition in the business-to-business and business-to-consumer sectors. Previously, Rojo worked in marketing and PR for Siemens in Venezuela.

- Davenport Lyons, a London law firm, has announced plans to step up action against illegal file-sharing of computer games. The firm will launch proceedings against 100 people suspected of illegally uploading copyright material. Davenport Lyons also expects the High Court of London to order several thousand more addresses to be brought into the investigation. The law firm names Codemasters and Blimey! games among its clients.

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