The Week

MARS has given its £500,000-plus wide-ranging account to Freud Communications, ending a 25-year association with Grayling. Freud won the brief after a six-way pitch.

THE BBC has appointed ITV's Mark Covell as head of external comms for its Media City UK base in Salford.

TRIMEDIA UK is to handle the corporate PR for household appliance manufacturer Indesit Company, whose brands include Hotpoint and Cannon. The agency replaces Brave PR.

LDR LONDON has secured a six-figure deal to handle PR activity for distillers William Grant & Sons following a three-way pitch. It will work on the Hendrick's Gin and Monkey Shoulder Triple Malt Scotch Whisky brands.

VISIT LONDON is to launch an online media centre for journalists on Sunday in preparation for the 2012 Olympics.

BRITISH SUGAR GROUP has appointed the English Beef and Lamb Executive CEO Richard Ali as its head of comms.

ORANGE has promoted three staff to head its new-look comms structure. Mat Sears becomes consumer and corporate head of comms, while Jenny Thorpe and Lynne Arrowsmith also step up.

Slam PR is handling the launch of the Lotus Evora, the British marque's first new car in 13 years.

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