McKee PR to drive Liberty Electric Cars

A car company that specialises in re-engineering 4x4s into electric vehicles has called in PR support.

Liberty: wants to promote launches
Liberty: wants to promote launches

Liberty Electric Cars has hired McKee PR to handle its £300,000 UK and overseas brief, covering product launc­hes, corporate and product PR and stakeholder relations.

The move has emerged in the week that the Daily Mail reported how Britain could become the ‘electric car capital of Europe'.

The paper stated that General Motors, the world's biggest car company, wants to build 220,000 electric cars in the UK every year by 2015.

Last month, Liberty Electric Cars announced it was inves­ting £30m in the re-engineering of large luxury cars and 4x4s into electric vehicles. This includes the world's first electric Range Rover.

Liberty founder and CEO Barry Shrier said: ‘We needed a PR company that has strong corporate credentials to help position the business with its varied audiences, and also the technical knowledge, contacts and creativity to exploit opp­ortunities in the rapidly evolving electric car landscape.'

McKee PR is headed by Ste­wart McKee, who previously worked as MG Rover Group PR director and Nissan Europe head of corporate aff­airs.

-- Separately, California-based electric car pioneer Tesla Mot­ors recently hired Automotive PR to launch the world's first all-electric sports car in Eur­ope.

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