Hit or Miss - Brazil PR causes media furore over website to rate GPs' performance

Rate your GP Brazil PR was this week behind the launch of contentious website IWantGreatCare.org, the brainchild of former Doctors.net.uk CEO Dr Neil Bacon. The site enables patients to rate their doctors - a notion that has prompted an outcry from the medical profession, notably the BMA. The site has achieved widespread coverage in the national press and featured on TV news.

Dr Neil Bacon
Dr Neil Bacon

HOW I SEE IT

PAUL TANNER, Director, 90TEN Healthcare

The PR team at Brazil has sailed directly into a media hurricane.

On the one hand it has succeeded where others have failed at securing solid media coverage for a web site that reviews NHS services. But it has also failed to manage the adverse reaction from the UK medical community.

The Government's Patient Choice initiate is all about providing choice to patients at a primary and secondary care level, while helping to drive up standards and quality of care. From this perspective, a web site such as iWantGreatCare.org is desirable to patients.

The team at Brazil could have worked with the BMA, to secure its endorsement. But to its credit it did mobilise the Patients Association.

HIT

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