The Week in Technology

Six Degrees bags Nvidia brief

Six degrees is to handle visual computer firm Nvidia's UK consumer, trade and corporate PR. Six Degrees will work with Nvidia's in-house PR team to raise the company's profile among consumers and professional graphics users. Six Degrees' major task will be to publicise Nvidia's Graphics Processing Unit and to persuade consumers the unit is a vital component for any home PC.

Countdown to Exit, an event aimed at technology businesses looking to build their brand, surveyed 120 CEOs and entrepreneurs and found that London is considered Europe's technology capital. Some 73 per cent opted for London although a sizeable minority of 11 per cent suggested that nowhere in Europe could be regarded as a centre for technology innovation.

Sarah Atkinson has joined Computer Associates as vice president for EMEA communications. Atkinson will head a team from across the region focusing on PR, analyst relations, investor relations and corporate social responsibility. She previously worked with Cisco, 3Com and Computer Associates' competitor BMC Software.

Ash Communications is to run the PR for holidaylettings.co.uk. It will work with the website's in-house team on a UK strategy to increase the site's growth. Holidaylettings.co.uk has 24,000 properties and receives 1.5 million hits a month.

Juice PR has been appointed by ZooQoo.com to run its UK media relations campaign. The website allows user-generated content such as photography and music but differs from its peers by having a voting panel that judges what can remain on the site. Juice's campaign will focus on media PR and a launch event at the end of August.

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