Clownfish wins ethical clothing account

Ethical agency Clownfish has been brought on board to provide PR support for womenswear brand Deploy Workshop.

Deploy: Clownfish hire
Deploy: Clownfish hire

The Deploy system offers wearers a more ethical way of shopping by reducing the need for purchasing entirely new outfits each season. Shoppers can buy garments that can be adapted using poppers to create a new piece of clothing.

Clownfish will promote the brand as a more ethical and responsible form of shopping.

'Deploy is innovative and will have a large impact on consumer shopping habits that are one of the biggest causes of concern for the environment today,' said Clownfish founder and CEO Diana Verde Nieto.

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