Hill & Knowlton wins Cineworld retainer

Hill & Knowlton has landed a major consumer brief with Cineworld to promote its cinemas as 'broader entertainment venues'.

Cinema: 'broader than just film'
Cinema: 'broader than just film'

The agency has won a wide-ranging retainer contract with the cinema group, following a three-way pitch. It is the first time in two-and-a-half years that the firm has used consumer PR support.

Hill & Knowlton will attempt to achieve coverage for the roll-out of 3D technology and other innovations, such as the streaming of live opera from New York.

The agency will be responsible for raising Cineworld's national profile with consumers, promoting key film releases and handling regional media around store openings.

'Our campaign is very focused on understanding consumers' entertainment consumption habits and the role cinema plays in their lives,' said agency director Ben Padfield.

Cineworld marketing and communications manager Luke Robinson said that Hill & Knowlton will work with scouts groups, sports clubs and local councils to make the cinemas more closely tied with the community.

Cineworld claims to be the second-largest group in the UK in terms of market share, behind Odeon. The cinema group has 74 stores across the UK and Ireland. In 2007 it listed on the London Stock Exchange.

Cineworld uses M: Communications for financial PR.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.