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Get the tone right
Coffee House tries to capture the spirit of the first incarnation of The Spectator in 1711 - 'very Enlightenment Britain', according to Hoskin. The blog is centre-right leaning. Discussion of politics mainly, but also culture and sports.
Hoskin is keen to hear from press officers at political parties and think-tanks, but only if they have a genuinely interesting report or news story. 'The majority of PR stuff we just ignore as it is not relevant,' he adds.
PR-friendly score 4/10