Web Barons: Coffee House - The Spectator Blog

Who are the web barons here? The Spectator's online editor James Forsyth, while daily running is handled by online reporter Peter Hoskin. Editor Matthew D'Ancona regularly chimes in from his BlackBerry in Parliament.

Unique users: 213,001
Frequency: Rolling
Staff: Two full-time
Address: spectator.co.uk/coffeehouse

Get the tone right
Coffee House tries to capture the spirit of the first incarnation of The Spectator in 1711 - 'very Enlightenment Britain', according to Hoskin. The blog is centre-right leaning. Discussion of politics mainly, but also culture and sports.

Approachability
Hoskin is keen to hear from press officers at political parties and think-tanks, but only if they have a genuinely interesting report or news story. 'The majority of PR stuff we just ignore as it is not relevant,' he adds.

PR-friendly score 4/10

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