Public Sector: The Public Sector Week

Weber Shandwick helps NHS, BMA calls on Government, Liverpool rewards children.

WEBER SHANDWICK is to communicate a first-of-its-kind pilot of 'Community Foundation Trusts' on behalf of six NHS providers across England.

Neil baxter associates, the Glasgow-based agency, has ceased trading after 20 years. Founder Neil Baxter has joined the Royal Incorporation of Architects in Scotland. The agency previously worked for Scottish politicians and public sector bodies including Glasgow City Council.

The British Medical Association (BMA) has called on the Government to make clear its intentions for the NHS. It follows the publication of a survey that found half the public believe in ten years' time they will have to pay towards some NHS services. BMA Council chairman Dr Hamish Meldrum said the Government needs to hold a debate on its plans for NHS funding in the future.

Liverpool City Council invited media to an event this week that rewarded secondary school pupils for their involvement in the Act Together initiative. Pupils devised their own productions on subjects including racism, gangs and drugs.

Roland DRANSFIELD, the Manchester-based firm, has been appointed to handle the PR for the multi-million pound regeneration of Preston city centre. The Preston Tithebarn Partnership has brought the agency's newly launched public affairs arm on board to manage the media relations for the city's £700m regeneration project.

Directgov, the Government's flagship digital service, has enlisted a former Grange Hill actress to promote a new mapping service. Francesca Martinez stars in a short video to promote Blue Badge, which allows people to search by postcode or town/city name for parking bays, toilets and petrol stations.

For breaking public sector news, check prweek.com/uk/publicsector.

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