Red scoops Epson brief

Printing giant Epson has handed its entire six-figure UK PR business to The Red Consultancy after a two-way pitch.

Theaccount win follows Frank PR's decision to end its five-year relationship with the brand (PRWeek, 29 May).

Red will work on both the B2B and consumer aspects of Epson's business, but will put a 'renewed focus' on business products, according to the agency's head of tech David Vindel.

Epson's new business focus will see Red promoting its audio-visual products, as well as its inkjet, laser and impact printers. Epson UK PR manager Sue Burgess will oversee the agency's PR effort.

The PRCA handled the pitch and selected the shortlist for Epson as part of the trade body's PR Review Service.

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