New director and Cosmopolitan Awards for Outside

The Outside Organisation is to promote the Cosmopolitan Ultimate Women of the Year Awards following a three-way pitch.

Katie Byrne
Katie Byrne

Outside has been appointed to handle pre-promotion and manage all press at the event.
The six-month campaign will involve promoting case studies in the lead up to the event, trying to position Cosmopolitan as 'the authority on British women' and increasing awareness of the Awards among consumers and the industry.

It will also help with celebrity booking for the ceremony, which takes place on 5 November.

Talk PR handled the media for the event last year. Past winners include Angelina Jolie, Cameron Diaz and Maria Sharapova.

Meanwhile, Katie Byrne has joined the agency as consumer and events director. She was previously senior media manager at Karen Earl Sponsorship. She has also worked at MTV, the BBC and Channel 4. She replaces Annabel Fox who left two weeks ago to head up the PR division of marketing company RPM.

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