The Editor's Desk: Jill Burridge, BBC Radio 4 Woman's Hour

Who listens to Woman's Hour? The typical listener is mid- to late-fifties, articulate and intelligent.

Jill Burridge
Jill Burridge

I know a fair number who work, and 42 per cent of the audience are men. A lot listen on the hoof. Of our newer listeners, there are young mums on maternity leave and a lot of students for whom 10am is wake-up time.

Are you receptive to PR pitches?
We're not after promotional stories or products. We're looking for editorially sound stories of interest to our listeners. I do get phone calls from PROs wanting to plug products. We do interview a lot of authors and we talk about film and theatre and current events.

We're looking for topicality. If brands are in the news, such as Marks & Spencer having incredibly good results, we'll find a story around that. For instance, we did a feature on fashion for the mature woman.

Who has been your favourite Woman's Hour guest?
It's good to have high-profile interviewees - we've had Hillary Clinton, Cherie Blair, Dame Helen Mirren and Dame Judi Dench. They love doing Woman's Hour. We get politicians on to discuss issues such as equal pay - there is such contrast.

Every week brings something different. I still haven't had Madonna, but I'd like to. Madonna and the Queen! She turned us down - the Queen doesn't give interviews. But if you don't ask, you don't get.

What media can't you miss - do you have a favourite magazine or TV show?
I read the papers every day - the broadsheets and the Daily Mail. I suppose I read the colour supplements at the weekend, which I enjoy. If I get to the dentist's waiting room, I always grab Vogue. I love Channel 4 News. It's a very good programme with great depth of analysis.

Listeners: About three million
Editor: jill.burridge@bbc.co.uk
Time: Weekdays 10-11am, Saturday 4-5pm

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