Premier ends roster review

Britain's biggest food maker, Premier Foods, has finally completed a long-running review of its £2.5m consumer PR roster.

Citigate Dewe Rogerson, Ketchum PR and Frank PR have been hired to work across its portfolio of 45 brands, including Hovis, Mr Kipling and Oxo. The decision follows a full review of Premier's consumer PR services, involving more than five agencies, which kicked off in January (PRWeek, 18 January). The review was triggered by Premier Foods' £1.2bn acquisition of rival RHM, which began in March last year.

Premier Foods' trade PR is handled by Cirkle PR, while financial and corporate is managed by Maitland.

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