Brazen PR loses director to Asda

Asda has recruited a Brazen PR account director after losing PR chief Ed Watson.

Leah Watson (no relation to Ed Watson) joins as PR manager for the George clothing brand and will be based in Leeds.

Watson will be closely involved in a major revamp and relaunch of the George brand and will work closely with brand director Fiona Lambert, MD Anthony Thompson and PR agency Lee to help the retailer become the number one value retailer by market share by 2011.

Ed Watson is joining Debenhams in July and will report directly to MD Angela Spindler, who arrived at the struggling chain earlier in the year.

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