Saltmarsh hired for adventure travel brief

Adventure travel specialist TrekAmerica has appointed the Saltmarsh Partnership to handle its UK PR activity.

TrekAmerica is a market leader in small group adventure travel and camping trips to North America for 18-38 year olds. Treks include a Wild West Cowboy Camp and a stay in an indigenous Indian Village in Mexico.

Saltmarsh has also been hired by sister brands Footloose and OzXposure. Footloose offers open-age camping and trekking tours across America, while OzXposure runs groups trips in Australia and New Zealand.

The agency is charged with raising awareness of the trips and destinations covered by the three brands. It will also aim to highlight the company's appeal to solo travellers and younger travellers on their first big trip.

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