Portland wins £100,000 account at McDonald's

McDonald's has selected Portland PR to handle its public affairs business, citing the agency's grasp of the political agenda outside of Westminster.

McDonald's: challenges ahead
McDonald's: challenges ahead

The fast-food behemoth is shifting the account out of Bell Pottinger Public Affairs following a long-running pitch process.

McDonald's head of public affairs Hugh Milward told PRWeek: 'We were looking for an agency with the capacity to support us in Northern Ireland, Scotland and Wales, as well as Westminster.' He said that while Portland did not have a presence in these parts of the UK, its consultants had demonstrated 'a sense of the priorities of the devolved Parliament'.

Portland is headed by former Downing Street deputy communications
director Tim Allan.

The McDonald's account is understood to be worth at least £100,000
in fees.

McDonald's initially drew up a long-list of 30 agencies, which it whittled down to four - Portland, Blue Rubicon and The Ledbury Group and The Bell Pottinger Group, which put forward a team headed by former
Downing Street communications director David Hill.

Milward described Hill as a 'very impressive figure'. He also said that recently established outfit The Ledbury Group was 'very powerful' and added that Blue Rubicon had 'impressive specialists'.

The pitch was overseen by McDonald's V-P of communications Nick Hindle.

Bell Pottinger Public Affairs chair Peter Bingle said: 'It is a interesting decision by Nick Hindle - as McDonald's prepares to deal with the last two years of a Gordon Brown government and the likely election of a Conservative government - to appoint Tony Blair's former spin doctor Tim Allan. It will cause surprise both within and outside of government. That said, I have lots of good memories of McDonald's and wish them well. Tim has many challenges ahead of him. I wish him every success.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.