The new agency, called Brandtectonics Europe, is headed by former Chandler Chicco Agency (CCA) London MD Neil McGregor-Paterson. He is supported by a team of six new staff and will work on newly acquired clients including pharma firms Allergan, Merck Serono and Novartis.
The agency will seek to provide UK, EU and international services throughout a drug's life cycle from clinical trial support to generic defence strategies. It will offer policy, public affairs, clinical trial enhancement and commercialisation strategies.
Brandtectonics will sit alongside CCC's existing agencies, including comms shop CCA, med ed consultancy Litmus and PR agency Biosector 2.
CCC director of operations for the EU Fiona Hall said: 'The pharmaceutical industry is being challenged like never before. As a result, our clients are looking to us to provide a broader range of integrated services to support commercialisation of their products.'