McDonald's head switches to B-M

Burson-Marsteller has poached McDonald's head of media relations to join the agency as a director.

Amanda Pierce will start at B-M in July, leading on crisis management and internal comms.

She will work as part of the 35-strong corporate issues and technology group which is headed up by Burson-Marsteller CEO Jonathan Jordan.

He said: 'Amanda's wealth of experience gained in managing a wide range of issues will be of huge value to our clients.'

Pierce joined McDonald's some 16 years ago on the shop floor and has been head of media relations and internal comms for the past three years.

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