Epson trawls for agency support

Printer giant Epson is putting its six-figure UK PR retainer out to pitch, placing five-year incumbent Frank PR on alert.

Frank co-founder Andrew Bloch confirmed the London consumer agency had been asked to repitch for the work despite a change to the brief.

'Epson is shifting its focus from consumer to business,' said Bloch. 'Before, I would say our work was 70 per cent consumer, and 30 per cent business. I think it is looking to reverse that.'

Frank won the account, thought to be worth around £100,000, after a consolidation in 2006. Kaizo had been working on Epson's trade PR, but the printer company handed a combined brief to achieve 'brand standout in a cutthroat market' (PRWeek, 17 August 2006).

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