Epson trawls for agency support

Printer giant Epson is putting its six-figure UK PR retainer out to pitch, placing five-year incumbent Frank PR on alert.

Frank co-founder Andrew Bloch confirmed the London consumer agency had been asked to repitch for the work despite a change to the brief.

'Epson is shifting its focus from consumer to business,' said Bloch. 'Before, I would say our work was 70 per cent consumer, and 30 per cent business. I think it is looking to reverse that.'

Frank won the account, thought to be worth around £100,000, after a consolidation in 2006. Kaizo had been working on Epson's trade PR, but the printer company handed a combined brief to achieve 'brand standout in a cutthroat market' (PRWeek, 17 August 2006).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.