Road was awarded the account following a competitive pitch.
The agency is charged with launching an integrated awareness programme for the pharma firm's over-the-counter migraine treatment Imigran Recovery.
The campaign is the first PR activity to support the brand since it was switched to over-the-counter status in 2006 and is a major part of the brand's support activity in 2008.
The account will be headed up by Road principal consultant Jane Boston.
‘Around 15 per cent of the UK‘s population suffer from migraine, of which over 70 per cent are women, said Boston. ‘We are creating a campaign to encourage sufferers to reappraise the way they currently treat their migraine attacks using digital and traditional media.'