Digital media body seeks agency

The trade body for the digital media industry is looking for a PR agency after Immediate Future resigned the account.

The British Interactive Media Association (BIMA) is on the hunt for a small agency to raise its profile and promote its services, focusing on digital comms.

BIMA co-founder and CEO Paul Walsh said he intends to find a new agency via the microblogging service Twitter.

Any interested PROs should join the trade body's Facebook group and follow Walsh's Twitter feed before submitting a proposal using the direct message service on the website.

Walsh added that any agencies questioning why Facebook and Twitter should be the medium of choice are 'not right for the job'.

He said: 'You have to embrace social media tools, techniques and, importantly, communities, before you can even think about taking on BIMA's public relations.'

Walsh, also CEO of web standards compliance outfit Segala, has had the support of tech agency Immediate Future until recently, when MD Katy Howell decided to resign the account.

'Katy did such a good job that her company has grown quickly, winning so many clients that they felt it was time to pass on the baton,' Walsh said.

He has had interest from a handful of agencies already and hopes to make a decision in the next few weeks.

BIMA members include Microsoft, O2 and M&C Saatchi-owned digital advertising agency Play.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.