The British Interactive Media Association (BIMA) is on the hunt for a small agency to raise its profile and promote its services, focusing on digital comms.
BIMA co-founder and CEO Paul Walsh said he intends to find a new agency via the microblogging service Twitter.
Any interested PROs should join the trade body's Facebook group and follow Walsh's Twitter feed before submitting a proposal using the direct message service on the website.
Walsh added that any agencies questioning why Facebook and Twitter should be the medium of choice are 'not right for the job'.
He said: 'You have to embrace social media tools, techniques and, importantly, communities, before you can even think about taking on BIMA's public relations.'
Walsh, also CEO of web standards compliance outfit Segala, has had the support of tech agency Immediate Future until recently, when MD Katy Howell decided to resign the account.
'Katy did such a good job that her company has grown quickly, winning so many clients that they felt it was time to pass on the baton,' Walsh said.
He has had interest from a handful of agencies already and hopes to make a decision in the next few weeks.
BIMA members include Microsoft, O2 and M&C Saatchi-owned digital advertising agency Play.