Greenpeace targets agencies in anti-Unilever campaign

Three PR agencies have been drawn into a battle between Greenpeace and FMCG giant Unilever.

Orangutan: habitat destroyed
Orangutan: habitat destroyed

Lexis PR, JCPR and Ogilvy were targeted by Greenpeace after a morning of campaigning by the outfit.

Greenpeace wants the agencies to put pressure on the brand to stop using unsustainable palm oil.

Greenpeace produced 'new evidence' that apparently proves Unilever brand Dove is contributing to the destruction of Indonesia's rainforest and peatlands.

The agency visits followed a protest outside the Unilever headquarters in the early hours of this morning. Greenpeace believes that Unilever is one of the largest global consumers of palm oil.

Unilever heads up the industry body, the Roundtable on Sustainable Palm Oil, in charge of making the sector more sustainable. But Greenpeace believes the company continues to purchase palm oil from members of the RSPO who destroy peatland areas and the rainforest to make way for oil plant plantations.

It is calling for a moratorium on expansion into key rainforest and peatland areas.

See PRWeek on Thursday for a full report, and reaction from the agencies, on the Greenpeace protests.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.