Tunisia and Sri Lanka move for agency help

Tunisia has turned to PR agency support to reposition itself as a Mediterranean rather than North African destination.

Tunisia: Rooster will flag up spa centres and the Sahara desert
Tunisia: Rooster will flag up spa centres and the Sahara desert

The Tunisian National Tourist Office will use travel specialist Rooster to promote the country as ‘the jewel of the Mediterranean', supporting its current advertising campaign.

Rooster has been retained following a four-way pitch. The agency will handle consumer and trade PR for the UK and Ireland, and will also ­emphasise the close proxim­ity of the country to the UK.
‘There is a perception that Tunisia is more of a mid-haul destination,' said agency MD James Brooke.

‘But it's actually somewhere you can go for a weekend break. It is only a two-and-a-half-hour flight from London.'

As well as 700 miles of sandy beaches, Rooster will promote the golf, spa centres and trips to the Sahara desert. The account was previously held by Brighton-based ­Charisma PR, which did not repitch for the business.

-- Separately, the Sri Lanka Tourist Board is understood to be on the hunt for an agency to promote the country during a difficult time.

It is believed to be looking for an agency to handle both PR and tourism marketing in the UK, as well as for support in other European countries.

The challenge for any agency would be to promote the country at a time of heightened security and an increased number of fatal terrorist attacks.

More than 90,000 British nationals are said to visit Sri Lanka every year, but the British Foreign Office has warned against travel to certain parts of the country.

Sri Lanka was also hit by the Boxing Day tsunami in 2004, leading to 31,000 deaths and the destruction of more than £750m of property.

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