Associate board director Susannah Hardy will move to Brands2Life in June, leaving Next 15-owned Bite after just over two years.
She is the second senior Bite PRO in two months to announce her departure, after creative and digital consultant Jonathan Hopkins left to set up his own agency (PRWeek, 7 February).
Hardy's move is being hailed by insiders as a blow to Bite. One agency MD said: 'She's certainly held in very high regard and is a key person on the Apple account.'
Bite director Rachel Gilley said Hardy's departure came during a busy recruitment period in tech PR. 'There is movement across agencies at the moment,' she said. 'It's a different role, a more creative role at Brands2Life. We rate it as an agency, and wish Susannah the best.'
Hardy has been instrumental in the day-to-day running of Bite's flagship client Apple, working just under head of consumer Robin Wilson. As a lifestyle and broadcast specialist, she has also worked on Yahoo, Samsung and Tiger Beer. Her role at Brands2Life will be as an associate director, working on consumer brands.
Hardy started at Bite in 2006 after moving to London from Australia, where she worked at Ogilvy's Sydney office. She started her PR career at Cohn & Wolfe in 2000, where she supported client Samsung's sponsorship of the Sydney Olympics.
Bite recently won a lucrative account with voice-over internet programmes provider Mitel, pitching against GolinHarris and Hotwire. The agency will target small and medium businesses.