McDonald's in hunt for 'leading-edge' lobbyists

McDonald's is looking for 'leading-edge' lobbyists to handle its public affairs account, according to a confidential pitch document.

PRWeek revealed last month that the fast-food chain was putting its public affairs account out to pitch (PRWeek, 14 March). Incumbent agency Bell Pottinger Public Affairs is repitching, but is expected to face tough competition.

An RFI (request for information) document recently sent to a number of agencies asks them to 'highlight and name individuals you consider to be leading-edge and include details of their expertise and responsibilities'.

The RFI makes it clear that the successful agency will be expected to provide high-level counsel to senior figures, as well as dealing with McDonald's opponents outside of Westminster.

It states: 'McDonald's is looking for an agency that can provide a full suite of public affairs advice, including monitoring and intelligence, strategic counsel at public affairs team level and at CEO level. 

There is significant emphasis on engagement work with non-political stakeholders or those beyond Westminster and Whitehall who shape the environment in which McDonald's operates.'

The final pitch is currently scheduled to take place in the week commencing 12 May, with a decision to follow shortly after.

McDonald's in-house public affairs team consists of head of public affairs Hugh Milward and public affairs manger Richard Casofsky. Both report to V-P of communications Nick Hindle.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.