Ex-Sky marketing boss brings in support for new venture

The former marketing director of Sky has brought in an agency to launch his new digital venture.

Sky: ex-boss in new venture
Sky: ex-boss in new venture

Charlie Ponsonby has hired Bondy Consulting for a consumer and corporate brief, following a competitive pitch against two other agencies.

Bondy will support Ponsonby's new advisory service, Simplifydigital, which aims to help confused broadband and digital customers get the best deals.

Set up like a concierge service, Simplifydigital allows users to ring an expert, give details of what they need and hear the best of 530,000 package options on offer. The outfit is backed by high profile investors including the chairman of HBOS.

Bondy Consulting was launched by Jessica Bondy, former Ketchum consumer and corporate MD, in January. Sky was one of Bondy’s Ketchum clients.

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