It covers every aspect of the gaming world, connecting the UK's largest community of dedicated gamers with game reviews from expert editors, previews of the hottest upcoming games, forums, downloads, game guides and breaking news.
Who visits the site?
Passionate gamers based in the UK. The majority are male, aged 13-34 and have either broadband or wireless internet access.
What goes on the site?
All our stories are about gaming. We cover a host of platforms ranging from the Wii to the PC. We post news, trailers and screenshots of games everyday and carefully track which games our audience is most interested in.
What can PROs do to make life easier for you?
Given the daily nature of our publishing schedule, timely press releases are vital. We need enough time to research and write up the story before the embargo time. The most useful releases contain genuinely 'new' news.
It is also helpful if we can reach the relevant PR firm for a quote. Additional assets are always useful as our users like to actually see a game rather than just read about it.
What content are you interested in?
New games, updates to existing games, events and news around game companies, such as the recent EA/Take-Two situation. We also welcome PR contact on broader topics such as financial results or impact of games in society. The recent coverage of the Manhunt 2 legal wrangling is a good example, or the story about the Guitar Hero III world record attempt.
Who do you compete against?
The gaming market is served by a variety of print magazines as well as websites such as IGN, Eurogamer, CVG and GamesRadar.
Users: 3.5m unique users per month
Publisher: CNET Networks UK