Energywatch drafts in Wolfstar for online drive

The UK's gas and electricity watchdog has hired specialist digital support ahead of its October merger.

Energywatch has taken on Stuart Bruce's agency Wolfstar to develop an online stakeholder relations campaign to raise awareness of its imminent merger with fellow consumer organisations Postwatch and the National Consumer Council.

Wolfstar has been briefed to target 'organisations across the UK and the people they represent', focusing on social media and online forums.

Energywatch helps customers resolve difficulties with their gas and electricity suppliers, securing £7.4m in compensation and dealing with 720,000 consumer queries last year.

The Wolfstar team will conduct an interactive web campaign to gauge how gas and electricity issues affect consumers and report this to energywatch. This feedback will be used to decide how the new consumer body functions after the merger.

Recent research indicates that consumers with billing problems contact their supplier on average seven times, seeking help elsewhere if problems are unresolved.

Bruce and his team aim to ensure that gas and electricity customers know to get advice from energywatch, rather than inundate the wrong organisations with billing queries.

The Leeds digital specialist has led similar web-focused campaigns for education platform Fronter (PRWeek, 31 January) and online foreign exchange company 4X Currency (PRWeek, 1 February).

The agency was founded by ex-Labour comms specialist Bruce, who will oversee the energywatch account.

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