The last time Emirates pitched its main account it was worth over £1m in fee income . It is understood to be worth a similar amount for 2008.
Citgate Dewe Rogerson, Lexis and Publicis were among the five agencies involved in the pitch.
Dubai-based Emirates is one of the world's largest and fastest-growing airlines, and is the largest in the Middle East. It carried about 17.5 million passengers during the 2006/07 financial year. Its competitors include recently launched United Arab Emirates carrier Etihad.
Bell Pottinger Public Relations chairman David Wilson said: ‘We have had an incredibly successful eight years with Emirates and we are keen to retain the business.'
In 2000, Bell Pottinger saw off Weber Shandwick, Hill and Knowlton and Burson-Marsteller to win the Emirates account, which involved co-ordinating Emirates' 23 agencies across the world.
The agency then hired British Airways head of news Iain Burns specifically to work on the account. Burns returned to BA after a year and was eventually made comms director.
Burns left BA following price-fixing allegations and is now V-P of corporate comms at rival Etihad .
Separately, Bell Pottinger has emerged triumphant following a competitive pitch for Dubai Aerospace last week. Ketchum, H&K and B-M were also involved.
Dubai Aerospace is another of the agency's big accounts. The global brief is understood to be worth more than £250,000 a year.