I was interested to read (Features, 29 February ) that more than 80 per cent of those employers responding to the PRCA's trends barometer are planning to maintain their levels of graduate recruitment.
The salaries offered by our industry should be making PR an increasingly appealing profession for future university graduates. And yet, according to UCAS figures, applications to study PR-related degrees are facing a steady decline.
Perhaps not enough is being done to promote PR to prospective university students as a career that can command attractive remuneration, or else those planning their careers do not consider PR to be a vocation that values or requires the tailored education provided by universities.
'Employability' is one of the main considerations for those applying to university, so we must move away from being viewed as an occupation that can be entered without relevant training and education. Without this, we cannot expect to be viewed as a true 'profession'.
Nicola Miller, communications manager, Thames Valley University.