WPP results show strength in PR division

WPP released its end-of-year results Friday, reporting a 7 per cent increase in annual profit despite an industry-wide concern about the state of the economy.

WPP chief executive, Sir Martin Sorrell
WPP chief executive, Sir Martin Sorrell

The marcoms conglomerate’s PR and public affairs division reported a 12.6 per cent revenue growth year on year, with Hill & Knowlton, Burson-Marsteller, Ogilvy, Finsbury and Clarion billed as 'particularly strong' performers in the UK.

'Public relations and public affairs continue to show significant improvement over last year, following a strong year in 2006,' said WPP in a statement. 'The new technologies have demonstrated the power of editorial publicity through fast-growing new applications of new technology such as MySpace, YouTube, Facebook, Flickr and Wikipedia.'

Investors have viewed the results with caution, with WPP shares up 0.5 per cent this morning.

 

Editor's note: An earlier version of this story inadvertently omitted the words ‘of new technology' from the quotation.  

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