LETTER: One question is all it takes for research

Following on from your article on market research (Feature, 22 February), the best value for money research option I have come across is to ask a single question on the YouGov Omnibus survey.

The problem with having just one question is you are less likely to get a strong news story than from a whole survey.

But it is certainly achievable. Last year, we asked a one-question survey that led to coverage in the national press and an interview on Sky News.

And the good news is this is far cheaper. Thanks to options such as this, market research is not something that is limited to those with the budget to throw thousands of pounds at it.

Richard Evans, head of communications, World Cancer Research Fund.

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