2 MINUTES WITH: Tracey Williams Editor, iVillage.co.uk

What is your site? iVillage is a busy women's one-stop shop for everything they need at all stages of their lives.

Tracey Williams
Tracey Williams

We cover a really broad range - from home to fashion, fitness and up-to-date advice for pregnant women and mums. We also have travel, entertainment, horoscopes and a celebrity gossip area.

WHO VISITS THE SITE?
Women from 18 to 55 years old, but our core audience is between 25 and 45 years old. We have more than 3.5 million unique users a month.

WHO ARE YOUR MAIN COMPETITORS?
Glam.com and Goodtoknow.com are probably our closest competitors, but we really are so varied that I believe no other site compares with us.

HOW IS THE SITE ORGANISED?
We have 12 main areas and more than 200 message boards. We also recently launched a social network area, where users can have their own profile, meet mums who like the same things, join different groups, upload videos and photos. We like to think of it as Facebook for grown-ups and women.

WHAT MAKES A GOOD STORY FOR YOU?
Something that is topical and interesting. Anything celebrity-led helps. We have a really wide range of areas, so the stories we run are very varied. Gift guides and fashion features always work well for us.

CAN YOU GIVE US SOME EXAMPLES?
We might do something on the perfect pushchair, what's on the catwalk at London Fashion Week, or how to get back on the diet wagon if you have fallen off. One of our most popular things currently is an interactive tool where you can select the best sex position of the month for your height and energy level. We like to have a real interactive element.

WHAT ADVICE DO YOU HAVE FOR PROs?
Give us a good hook. It is best to phone and find out who the right editor is for your story. Make sure you know exactly what you want to say and say it quickly - we are extremely busy.

Deadlines: Site updated daily
Telephone: 020 7079 6000
Contact: editorial@nbcuni.com

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