Phipps PR boosts Action Against Hunger campaign

Phipps PR is to provide comms support to humanitarian organisation Action Against Hunger in 2008.

The food and drinks specialist will be working specifically on the 'Love Food Fight Hunger' campaign, which aims to raise the profile of the charity alongside raising funds for its work.

Phipps will ask food suppliers to donate products to the charity. These products are collected in a hessian bag and sold at various food events nationwide such as the BBC Good Food Show and Taste of London.

The charity first launched the campaign last year and raised £21,000.

Phipps will also provide PR and media relations support as well as contacts for the two-strong internal team.

The agency will be providing the support on a pro-bono basis, as part of its CSR programme. MD Nicky Forrest said that it made sense for the agency to work with a food-related charity. 'We wanted to create a link with a charity that meant something to the whole agency,' she said.

Agency staff will also be participating in fundraising work, with some running in the BUPA London 10k in May. Phipps has persuaded some of its clients to take part in the race, including the marketing team at Tio Pepe.

Forrest and account director Jane Alcock will head up the account, reporting to corporate partnership manager Rachel Owolabi. She said the agency would really help boost the campaign.

The organisation is part of an international network of five looking to eradicate hunger worldwide.

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