West African bank calls in FD and Africa Practice

One of Nigeria and West Africa's largest banks has appointed FD and Africa Practice to advise on investor relations and financial PR.

Access Bank is embarking on a wide-ranging 'Quest for Excellence' to shake up its dealings with investors, analysts and the media.

The bank wants to highlight its 'professionalism and integrity, strong processes and procedures, low-cost liability generation strategy and excellent working relations with regulators'.

Nigeria has a burgeoning financial reputation. Previously viewed by the rest of the world as corrupt, Nigerian financial institutions are increasingly communicating globally, particularly through London.

'Access Bank is keen on implementing a robust and comprehensive IR system that draws from global international best practice,' said Access Bank company secretary Fatai Oladipo.

'Africa Practice and FD recognise the importance of best practice comms as Nigerian banks increasingly engage with potential investors at home and overseas,' added FD MD Ed Gascoigne-Pees.

'Following Access Bank's successful public offer we will help enhance its visibility and build constructive relationships with shareholders, analysts and market commentators.'

Separately, FD is formally adopting the FSA Financial Regulation and Securities qualification as a professional standard within its financial comms practice in the UK. It is belived to be the first agency to do so.

CEO Geoffrey Pelham-Lane told staff last week the agency will be 'requiring all employees to complete it'.

'Specifically, the exams provide candidates with an understanding of price sensitive information and the risks of market abuse and insider trading,' he added.

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