DIARY: CIPR needs no help from the PRCA

Like a perfectly functioning sat nav system voiced by Des Lynam, the Chartered Institute of Public Relations (CIPR) has smoothly guided UK PR through its ups and downs for the past 60 years.

The sexagenarian body has seen boom, bust and more boom, but has never felt the need to mine its own membership and hire an agency.

Now, in its 60th year, the CIPR has taken the plunge, hiring Cadence Market Strategy after a hotly contested pitch process revealed by this fine organ last year (PRWeek, 9 November 2007).

For some of those 60 years the CIPR has not always seen eye-to-eye with fellow PR body the Public Relations Consultants Association, although the two get along fine nowadays. Nevertheless, the CIPR confirmed it did not use the PRCA's PReview service for the agency hunt. Shame, it would have made a good story...

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