2 MINUTES WITH: Clare Gill, Editor, GetLippy.com

GetLippy.com, the website for Company magazine, has just launched GetLippy TV. Tell us about the site.

Clare Gill
Clare Gill

It mainly covers fashion, beauty, celebrity and celebrity style. We aim to be the 18- to 30-year-old woman's ultimate online stop for everything from daily fashion fixes and recreating the latest catwalk trends on a high street budget, to the juiciest celebrity gossip and the low-down on Hollywood's hottest new faces.

How are you different from your competitors?
Glamour.co.uk, moremagazine.co.uk and heatworld.com cover similar ground, but GetLippy is a brand with real heritage within the online market. The site launched back in 2004 as a younger, more trend-driven sister site to handbag.com and the majority of our content still remains web-exclusive.

Easy to use and navigate, GetLippy.com provides an inclusive environment for young women to express opinions and chat with peers.

What's new?
It now boasts its own video channel with the launch of GetLippy TV, allowing us to bring to life a lot of the popular behind-the-scenes content that translates so well online.

How is it presented?
It is divided into three sections: fashion, beauty and celebrity content. It also features video funnies and 'GetLippy Homemade' - unique content by the GetLippy team.

What type of content do you show?
We offer readers an intriguing glimpse into what happens on a magazine cover shoot with exclusive backstage footage. We have celebrity interviews, music videos, trailers from favourite shows and films, beauty how-to guides, fashion shows and style vox pops.

What advice do you have for PROs?
Let us know if you are holding an event with celebrity attendance or putting on a fashion show, that perhaps you may not be filming yourself but would be happy for us to.

Contact: clare.gill@ukhandbag.com
Phone: 020 3004 4075
Deputy editor: Julia Neel
Publisher: Hearst Digital

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