The film, set in eastern Burma, shows John Rambo rescuing workers kidnapped by the military regime.
'By setting Rambo in Burma, Sylvester Stallone has done more than governments or the UN to draw attention to the crisis going on out of sight in the jungles of eastern Burma,' said Mark Farmaner, director of the Burma Campaign UK. 'If governments were doing their jobs, it would not take a Rambo movie to draw attention to this crisis,' he added.
Both Burma Campaign UK and Amnesty International sent out press releases on the day of the Rambo premiere, advising journalists of the latest developments in the area. Burma Campaign UK also positioned a protest group at the red carpet and arranged for Stallone to meet some refugees.
Rambo is due to hit screens this week.