GCI to promote tools for small businesses

The Department for Business, Enterprise and Regulatory Reform (BERR) has brought in agency support as it begins a three-year campaign.

It wants to help small and medium-sized enterprises (SMEs) better understand employment law. GCI London has been appointed following a four-way pitch.

The agency will conduct a media relations campaign as well as stakeholder and digital activity to promote the free tools and advice on BERR's Business Link website.

The appointment follows the publication of government research revealing that small businesses are often paying for employment law advice that they could be getting for free. GCI London CEO Mark Cater said he intended to ensure BERR's campaign achieved 'an immediate impact with the hard to reach SME audience'.

BERR initially hired public sector specialist Rapier to increase awareness of the Business Link website last year (PRWeek, 12 November 2007).

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