Haygarth handed toilet tissue brief

Marcoms agency Haygarth has landed a brief to handle trade and consumer PR for Charmin toilet tissue and Bounty kitchen towels.

Haygarth was awarded the brief by global hygiene product company SCA without a pitch, following work on sister brands Velvet and Bodyform.

The Charmin and Bounty brands were added to SCA's portfolio at the end of 2007, following the acquisition of Procter & Gamble's European tissue business.

Haygarth will handle media relations and promotions, targeting mums and housewives. The brief is also expected to include celebrity endorsement.

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